About Bexlane Advisory
WHY WE EXIST
Bexlane Advisory helps companies build better digital products and stronger product teams.
ABOUT
Built on a desire to help. Grown into something bigger.
Bexlane Advisory is the next evolution of a mission that began in 2020, when the pandemic brought the world to a standstill and product managers everywhere found themselves in a precarious position. Companies were cutting costs fast, and the impact on people's lives was real.
I started mentoring up-and-coming product managers out of a genuine desire to help – to give people navigating real uncertainty the confidence that comes from having someone experienced in their corner. A LinkedIn post offering support was how it started. The response was beyond anything I expected.
What I kept seeing was this: when you invest in the capability of your people, everything gets better. Better decisions. Stronger teams. Products that actually work for the customers using them. The more PMs I worked with, the more I understood that individual capability was only part of it –the organisations around them needed to be built well too.
That's what Bexlane Advisory is today. I work with founders, CEOs, product leaders and product managers to build strong product capability at every level. Because strong product capability doesn't happen by accident. And when you get it right, technology stops being a cost and starts being a competitive advantage.
Bec Badcock — Founder, Bexlane Advisory
ABOUT
I’ve spent 15+ years building digital products – and fixing the teams behind them.
As Chief Product Officer of a global SaaS provider, I led the product function across product, design, marketing, and operations. I also guided the shift from AI-curious to AI-native.
Earlier in my career, I:
Launched Australia’s first online supermarket marketplace at Woolworths
Reduced product publish time from days to hours at The Iconic
Increased unassisted transaction completion from 5% to 100%, while improving delivery throughput by 30% at a marketplace start-up.
I specialise in launching greenfield products, scaling product functions, and throughout my career have delivered growth for enterprise brands, including QANTAS, Subway US, Tesco UK, and Schwarzkopf UK.
In 2020, I founded The Product Mentor to grow the next generation of product managers and was invited to teach at General Assembly (NPS 93.7, #1 in Australia).
At Bexlane Advisory, I work with in-house teams to bring clarity, alignment, and momentum – so they can build products customers love, faster.