Elevate your product portfolio
– with clarity and conviction.
Fractional CPO support to align your product, team, and strategy so you can move faster with confidence in the AI Era.
Busy product teams. Underwhelming results.
Let’s fix that before AI compounds it.
Most teams aren’t short on effort. They’re short on clarity.
Whether you’re setting the vision, translating it, or trying to execute it –
Misalignment shows up fast.
That’s where Bexlane comes in.
Fractional product leadership that connects product strategy to commercial outcomes – and gives teams the conviction to execute.
SERVICES
Fractional CPO & Coach
The missing layer between company strategy and product execution – focused on results, not just shipping features.
For teams not yet ready for a full-time CPO, but are feeling the impact of missing senior product leadership.
Who it’s for
Founders / CEOs who:
Have a clear vision, but it’s not showing up in the numbers yet
See teams shipping features, but the outcomes are unclear
Are spending heavily on product and tech – and starting to question the return
Know they should be further ahead than they are
What you get
I step in to connect strategy to execution and coach teams, so product efforts turn into measurable business results.
Embedded product leadership (2–3 days/week for 6 months)
Clear product direction aligned to business outcomes
1:1 product coaching to sharpen product thinking
A team aligned on what matters (and what doesn’t)
Decisions made faster, with confidence
Momentum you can see in weeks, not months
Outcome
Your product starts moving the business again
Limited places. I work with a small number of companies at a time.
Bec Badcock
I’ve spent 15+ years building digital products – and fixing the teams behind them.
I partner with founders and product leaders to sharpen strategy, align teams commercially, and increase execution velocity, focusing on customer outcomes and team engagement.
As Chief Product Officer of a global SaaS provider, I led the product function across product, design, marketing, and operations. I also guided the shift from AI-curious to AI-native.
Earlier in my career, I:
Launched Australia’s first online supermarket marketplace at Woolworths
Reduced product publish time from days to hours at The Iconic
Increased unassisted transaction completion from 5% to 100%, while improving delivery throughput by 30% at a global marketplace.
I specialise in launching greenfield products, scaling product functions, and throughout my career have delivered growth for enterprise brands, including QANTAS, Subway US, Tesco UK, and Schwarzkopf UK.
In 2020, I founded The Product Mentor to grow the next generation of product managers and was invited to teach at General Assembly (NPS 93.7, #1 in Australia).
At Bexlane Advisory, I work with in-house teams to bring clarity, alignment, and momentum – so they can build products customers love, faster.
Founder, Bexlane Advisory Pty Ltd | Fractional CPO
Proven where it counts
Experience built inside high-stakes product environments. Now applied to yours.
Launched Australia’s first online supermarket marketplace to millions of customers
Turning a strategic bet into a live, scaled revenue channel.
Marketplace · 0 → 1 · Retail
Cut product publish time from days to hours – unlocking range velocity across the catalogue.
Leveraging technology as a strategic advantage and resolving a core operational bottleneck.
Ops Velocity · E-Commerce
Invited to teach product management – earning the #1 NPS in Australia (93.7).
Upskilling professionals in a globally recognised curriculum.
Teaching · NPS · Education
SERVICES
Product Coaching
Make better product decisions. When the stakes are high, you don’t need to figure it out through trial and error.
You need someone who has climbed that mountain before (several times over).
You get direct access to an executive product leader with 15+ years’ experience – from Product Manager to Chief Product Officer – building products across startups, scale-ups and enterprise.
It’s the closest thing to a shortcut you’ll find in product.
Who I work with
Founders & CEOs
Align your product to growth,
not just delivery
Product
Leaders
Lead a team that consistently
delivers results
Product Managers
Become the PM people trust to
make the call
SERVICES
Product Portfolio Clarity Workshop (2 days)
Get clarity on your portfolio – and your next best move.
Every product in your portfolio is either growing your business or draining it.
Your portfolio has grown, but it’s not clear what your next move should be. Teams are spread, priorities compete, and investments feel fuzzy. This workshop gives you a clear commercial view of your portfolio – so you can focus on what matters, and cut what doesn’t.
Who it’s for
Founders / CEOs
Heads of Product / VPs
What you get
A deep dive into your current portfolio – through a commercial lens.
You’ll leave with a clear view of:
What to invest in
What to fix
What to stop
Perfect for when you need to step out of the reactive day-to-day and see the bigger picture.
Outcome
You see where to focus – and what to cut.
Fixed engagements · Fast turnaround
Not sure where to start?
Make better decisions, faster → Coaching
Fix the product function → Fractional CPO
Get clarity on your product portfolio → Workshop
Or start with a quick call.
Book a 30 min call, and I’ll help you figure out the right next step.
Clarity starts with a conversation.
No pressure. Just a useful discussion.